Joanna Li

Joanna Li is the COO and co-founder of Switchboard, where she helps small businesses leverage automation and AI to boost efficiency. With over a decade of experience in project management and user-centric design, Joanna combines her tech savvy and operational expertise to streamline processes for growing companies. A Vancouver native with a global perspective, she's passionate about using technology to solve real-world business challenges and empower teams to work smarter.