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Penny Norman drives innovative marketing strategies that reshape public perceptions of substance use and mental health.
As VP of Strategy & Communications at Rescue | The Behavior Change Agency, Penny Norman is a leading force in behaviour change marketing. Specializing in substance use prevention and mental health advocacy, she has spearheaded innovative campaigns that leverage real-time insights, storytelling, and cultural relevance to shift public attitudes. Her work, recognized across the industry, demonstrates how purpose-driven marketing can create lasting change in communities worldwide.
